five critical things to do after your fundraising event
The lights are down, the chairs are stacked, and your team is running on fumes. After a successful fundraising event, it’s tempting to close the laptop, take a deep breath, and declare a day of rest. And while you’ve earned that break, there are five critical follow-up actions that simply can’t wait. Why? Because how you follow up can make or break the long-term impact of your event.
Here are the five things you must do after your fundraising event to turn a good night into lasting results:
1. Call Your Key Attendees
Pick up the phone and personally thank your major donors, VIP guests, and key prospects for attending. This is not a mass email job. A quick call shows care, appreciation, and professionalism. Ask them what they thought of the event. Did anything stand out to them? Was there anything they would change? Listening now lays the foundation for future giving and deepens the relationship.
2. Request Feedback (and Listen to It)
Feedback is a gift, and you should seek it out while the event is still fresh in people’s minds. Send a short, thoughtful follow-up survey to all attendees—or better yet, schedule brief conversations with top prospects. Ask what they enjoyed, what could be improved, and what motivated them to attend. This information will be gold when planning your next event.
3. Set Up Coffee Meetings with Missed Connections
In the rush of the event, you probably didn’t get a chance to talk with everyone you wanted to. Now’s the time to reach out. “I didn’t get a chance to connect at the event, but I’d love to grab coffee and hear your thoughts” goes a long way. These meetings are low-pressure opportunities to deepen relationships—and often lead to unexpected gifts or partnerships.
4. Thank Your Vendors, Volunteers, and Staff
Events don’t happen without a village. Take the time to thank your vendors, venue staff, AV team, caterers, and—most importantly—your volunteers and internal team. A handwritten note or personalized email will leave a strong impression and make people more likely to say “yes” the next time you call.
5. Review, Reflect, and Record
While your memory is still sharp, gather your team and debrief. What went well? What needs improvement? Document key metrics (attendees, dollars raised, costs, engagement levels) and keep a record for next year. Reflection today saves time and stress later—and helps your next event be even better.
Final Thought:
Events are not endpoints. They’re launching pads. By following up promptly and personally, you’re showing donors and supporters that your mission doesn’t end when the tables are cleared. It’s just getting started.
